mParticle raises $45M to help marketers unify customer data - mParticle, which helps companies like Spotify, Paypal and Starbucks umanage their customer data, is ... more: http://feedproxy.google.com/~r/Techcrunch/~3/EOJBNrO8auY/ #arrowrootcapital #advertisingtech #fundings&exits #mparticle #startups #funding #mobile